![]() ![]() Universal Music Group calls AI music a 'fraud,' wants it banned from streaming platforms. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images) Valerie Macon/AFP/Getty Images/FILE UMG and TikTok announced on Februa global agreement that "significantly expands and enhances the companies existing relationship" and will allow TikTok users "to incorporate clips from UMG's full catalog of music". But the stunning traction for “Heart on my Sleeve” may only add to the anxiety inside the music industry as it goes on offense against the possible threat posed by a new crop of increasingly powerful AI tools on the market.Ī view of the Universal Music Group (UMG) headquarters is seen on Februin Santa Monica, California. The exact origin of the song remains unclear, and some have suggested it could be a publicity stunt. (TikTok, YouTube, Apple and Spotify did not respond to a request for comment.) ![]() ![]() The original TikTok video has seemingly been taken down, and the song has since been removed from streaming services including YouTube, Apple Music and Spotify. “Heart on my Sleeve” racked up more than 11 million views across several videos in just a few days and was streamed on Spotify hundreds of thousands of times. “I was a ghostwriter for years and got paid close to nothing just for major labels to profit,” Ghostwriter977 wrote in the video comments. The viral track, “Heart on my Sleeve,” comes from an anonymous TikTok user named Ghostwriter977, who claims to have used artificial intelligence to generate the voices of Drake and the Weeknd for the track. But there’s a twist: Drake and the Weeknd appear to have had nothing to do with it. One of the buzziest songs recently circulating on TikTok and climbing the Spotify charts featured the familiar voices of best-selling artists Drake and the Weeknd. ![]()
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